Marketing is a program that requires activeness, flexibility, creative and reaction ability of students. People working in Marketing field are also agile and have a wide-ranging vision to bring the enterprise to a new level.

Nowadays, Marketing program in Canada is proving its attractiveness because it is expected that scale of retirees in this field will be rapidly increased in the future lead to the strong demand of human resources. For this shortage, the Canadian government is boosting the quality of training as well as publishes more policies to attracted overseas labor sources.

1. Marketing

Marketing is an industry that researches customers’ tastes and develops plans to meet the needs of customers. The program is closely related to the study of marketing strategies as a basis of sales techniques, business communications and business development. An important area of this subject is market analysis, which identifies potential customers and develops products or services to meet their needs. Market analysis also involves research on competitors and finding the best options for distributing products and services to the target market.

Marketing courses in Canada often incorporate math and statistics courses with communication, design and organizational knowledge. If you choose to study Marketing here, you will have the opportunity to become future marketing experts when you are aware of trade and learn how to explain complex information, integrate analysis to understand product requirements to create designs, give messages and strategies.

2. Why studying Marketing AND what will you gain?

Through the complex and creative field of marketing with a practical education, you will be taught how to meet the needs and desires of consumers on products and services of your organization. Learn the method to identify and leverage opportunities in the marketplace; use a range of technologies to conduct promotional campaigns; and develop competitive pricing, attractive packaging and distribution strategies.

You will be closer to the dynamic world of marketing through a diverse range of courses from marketing basics to customer analysis, segmentation, and targeting to professional selling to social media to distribution planning. The program will provide important insights into today’s complex marketing landscape, and help you find out the strategies that are using to promote the company image and enhance customer loyalty.

A mix education method such as individual assignments and teamwork will allow you gain your ability to think creatively, how to look at the problems and communicate with others.

Hands-on activities include market research studies, advertising campaigns, sales and business plans can give the students general view of this field. In addition, students also learn how to use current software programs, including presentation, spreadsheet, graphic design and publishing applications to contribute the projects.

3. Career opportunity

Marketing students can develop their career in all sectors (manufacturing, retail, health care, education, not-for-profit, government) and in several fields such as sales, retail management, advertising, brand management, sports and event marketing, market research, customer relationship management.

Some positions that you can apply:

– Marketing officer

– Marketing assistant

– Marketing executive

– Marketing consultant

– Market researcher

– Sales assistant

– Sales representative

– Advertising coordinator

– Advertising manager